Most recently, Shift4 purchased Merchant Link. Since the Merchant Link buyout, Shift4 has begun an aggressive campaign to convert current Merchant Link clients as they are migrated to a new EMV solution by simultaneously offering their own acquirer/processing services.
What you need to know:
- Previously, Shift4 was only a Gateway solution that connected to multiple acquirers, however, new ownership has been focused on offering a full end-to-end solution (Gateway & Processing Services).
- Merchants can change platforms without changing acquirers, however, Shift4’s aggressive marketing tactics and external communications have been causing confusion.
- Shift4 has contacted merchants across various processors advising that the EMV conversion is necessary by December 31, 2019 as the non-EVM compliant platforms will be shut down.
Call Client Solutions Group (CSG) at 716-785-6006 for solutions. You do have options!